Post by account_disabled on Nov 23, 2023 11:03:04 GMT
A quick look at their boards will show the real face of such brands: women and minorities are barely represented. Adidas, for example, was criticized for having only 8% African American VPs (as opposed to 13.6% of the population being the same).
Yes, we are the first to say that C Level Executive Email Lists correlation doesn’t equal causation; lack of representation doesn’t necessarily prove these companies are racist. But the numbers clearly show that they are not trying enough.
Once again, Mark Ritson put it well in his column on the Marketing Week website: “If you care about black lives, you don’t get inspired by an Instagram post. You get inspired by black faces in the boardroom.
An open letter to the Content Marketing Community we serve.
Today we celebrate a significant milestone, as Rock Content has been awarded a spot on the Inc. 5000 fastest-growing private companies list.
To me, this award demonstrates that we’re on the right track. Our mission is to “make Marketing better while having a positive impact on the world.” and we are moving fast to achieve that!
The Content Marketing industry is fragmented. This giant $400+ billion market lacks a category leader, and we are here to take that spot, helping companies create and deploy great Content Marketing strategies focused on delighting the audience while helping the business grow.
Words are relevant, but actions are profound. Companies need to become the change they are tweeting about.
This article is also in the new issue of Rock Content Magazine, released this August. In this issue we bring incredible content about diversity, inclusion and accessibility, an extremely important topic for brands and society today. You can download the magazine here, it’s completely free! Good reading.
Yes, we are the first to say that C Level Executive Email Lists correlation doesn’t equal causation; lack of representation doesn’t necessarily prove these companies are racist. But the numbers clearly show that they are not trying enough.
Once again, Mark Ritson put it well in his column on the Marketing Week website: “If you care about black lives, you don’t get inspired by an Instagram post. You get inspired by black faces in the boardroom.
An open letter to the Content Marketing Community we serve.
Today we celebrate a significant milestone, as Rock Content has been awarded a spot on the Inc. 5000 fastest-growing private companies list.
To me, this award demonstrates that we’re on the right track. Our mission is to “make Marketing better while having a positive impact on the world.” and we are moving fast to achieve that!
The Content Marketing industry is fragmented. This giant $400+ billion market lacks a category leader, and we are here to take that spot, helping companies create and deploy great Content Marketing strategies focused on delighting the audience while helping the business grow.
Words are relevant, but actions are profound. Companies need to become the change they are tweeting about.
This article is also in the new issue of Rock Content Magazine, released this August. In this issue we bring incredible content about diversity, inclusion and accessibility, an extremely important topic for brands and society today. You can download the magazine here, it’s completely free! Good reading.